How to Make Big Data Valuable in Nigerian Academia and Society

Nigerian society cannot be exempted from the societies that are having constant innovative changes. Further interest in using big data as a tool and a research method would continue to impact socioeconomic and political development in all levels. For the society to capture inherent values in big data, both the industry and academia have significant roles to play. People cannot solve emerging big issues, needs and problems without leveraging products and services expected to be created from big data by the professionals and academics.

When academics approach big data use from data-driven inference, society always have robust and sustainable applied solutions to their needs, issues and problems than when they are addressed from the theoretical perspective, that is, working out theoretical propositions for proper understanding of them before collecting the required data. As terabyte and petabyte data are being generated from both sides, academia remains the backbone of the industry because it cannot exist without the academia, which produces professionals who are solving various challenges using what they learnt from the classrooms.

This has been the key reason industries and educational institutions in advanced countries foster and sustain different strategic partnerships. Companies in the communications and technology industry, for instance, are collaborating with universities in building open source and paid software for big data collection, mining and analysis. We expect similar collaboration in Nigeria because of the need of comparing and applying emerging best global practices in big data acquisition, analysis, visualization and deployment of generated insights towards value creation and delivery in all aspects of the Nigerian society.

While companies use big data to their advantage in terms of products and services creation, marketing and distribution, and managing key resources, academics can only deliver big value to the companies and society in general when they offer managerial, policy and theoretical implications after systematic analysis of big data that resonate with the identified issues, needs and problems.

In countries, where big data are being used for academic researches, scholars are not only indicating theoretical implications of their findings, they also prioritise the inclusion of recommendations that enable stakeholders’ ability and capability of making informed choices among the competing action and non-action standards in line with the issues or problems or needs they are experiencing.

Since the theory enhances practice, and practices strengthen theory, the inclusion of theoretical implications help academia and industry understand the points of divergence and convergence on a specific issue, need or problem. Therefore, there is a need for academics and professionals to form strategic partnership in the area of big data application. This becomes more imperative considering the recent global ranking of universities, polytechnics, colleges of education and institutes, which indicates a low level of openness [collaboration] of the stakeholders in these institutions.  

Nigerian society cannot be exempted from the societies that are having constant innovative changes. Further interest in using big data as a tool and a research method would continue to impact socioeconomic and political development in all levels. For the society to capture inherent values in big data, both the industry and academia have significant roles to play. People cannot solve emerging big issues, needs and problems without leveraging products and services expected to be created from big data by the professionals and academics.

When academics approach big data use from data-driven inference, society always have robust and sustainable applied solutions to their needs, issues and problems than when they are addressed from the theoretical perspective, that is, working out theoretical propositions for proper understanding of them before collecting the required data. As terabyte and petabyte data are being generated from both sides, academia remains the backbone of the industry because it cannot exist without the academia, which produces professionals who are solving various challenges using what they learnt from the classrooms.

This has been the key reason industries and educational institutions in advanced countries foster and sustain different strategic partnerships. Companies in the communications and technology industry, for instance, are collaborating with universities in building open source and paid software for big data collection, mining and analysis. We expect similar collaboration in Nigeria because of the need of comparing and applying emerging best global practices in big data acquisition, analysis, visualization and deployment of generated insights towards value creation and delivery in all aspects of the Nigerian society.

While companies use big data to their advantage in terms of products and services creation, marketing and distribution, and managing key resources, academics can only deliver big value to the companies and society in general when they offer managerial, policy and theoretical implications after systematic analysis of big data that resonate with the identified issues, needs and problems.

In countries, where big data are being used for academic researches, scholars are not only indicating theoretical implications of their findings, they also prioritise the inclusion of recommendations that enable stakeholders’ ability and capability of making informed choices among the competing action and non-action standards in line with the issues or problems or needs they are experiencing.

Since the theory enhances practice, and practices strengthen theory, the inclusion of theoretical implications help academia and industry understand the points of divergence and convergence on a specific issue, need or problem. Therefore, there is a need for academics and professionals to form strategic partnership in the area of big data application. This becomes more imperative considering the recent global ranking of universities, polytechnics, colleges of education and institutes, which indicates a low level of openness [collaboration] of the stakeholders in these institutions.  

Implications of big data application in Nigeria

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