Excelling in Nigeria’s Public Relations Sector: Key Insights from Women Practitioners

The book “Experiencing Public Relations, a collection of essays by Nigerian women in Public Relations” is a publication compiled by Tolulope ‘Tolucomms’ Olorundero, a Public Relations Consultant & Founder Nigerian Women in PR. It was published in Nigeria by Nigerian Women in Public Relations.

The publication can be termed to be didactic in nature as it teaches lessons relating to the Public Relations profession in Nigeria. The book is a compilation of various stories and contributions of women in Public Relations in Nigeria to the practice of Public Relation. The book, “Experiencing Public Relations” covers Public Relation as a profession and discusses the qualities needed to become a pro in this field of communication especially from the point of view of women. The author diligently and accurately compiled both the work and real-life experiences garnered by different intellectual brains in the Public relations field in Nigeria.

In the book, the women spotlighted are professionals in different PR companies and some of them include Victoria Uwadoka an associate member of the Nigeria Institute of Public Relations (NIPR), Ibukun Falope  a PR practitioner who specialized in Product Branding and generating consumer insights, Adaoha Njemanze founder and CEO of NOVVA Media and Communications, Demilade Abolaji a Publicist for Audio Girl Africa and a multisector brand communications professional, Adebola Olomo a tech enthusiast who specializes in Marketing & Innovations, Web Development, Public Relations, Tech Consultancy with a comprehensive working experience of STLC and SDLC and seven other female  PR professionals in Nigeria.

The book opens with the important lessons to be learnt in the PR profession and the qualities needed without undermining oneself because of her gender rather it this factor should be the strength and drive for passion and excellence. These women talked about different aspect of becoming a recognized professional in public relations ranging from the qualities needed to demonstrating the strategies and incorporating regular and standard public relation practice into undergraduate studies.  In the same vein, the book didn’t fail to touch on the area of government practices and their relationship with public relations. Apparently from the book, the government officials are also beneficiaries of public relations.

The book’s strength lies on its ability to bring in real life situations of the writers who have had experience with the way PR works in Nigeria as a whole. It was a blend of key point tips and real-life experience. This made the book relatable to the reader and shed more light on the behind the scene practices of public relations while giving an insight on the extra efforts to be garnered in order to be an exclusive PR profession ranging from having industry experiences be it through internships and taking up professional certifications which will give an edge.

The book didn’t fail to highlight the ills of public relations in Nigeria especially in terms of academic as was stated that public relations should be taught and practiced among university students in order not to restrict them to teachings in the textbooks only rather give them hands-on experiences on how public relations is being practiced in the boardroom. The use of language is also a highlight of the book as the writers carefully chose their words making it relative.

In generality, the book is a brilliant work which didn’t fail to touch on the critical aspect of excelling in a profession and public relation in particular. It serves as a framework for PR students and young graduates just starting out in this field. It is apparently a public relations guide detailing public relations, it relationship with other fields of profession and highlighting the highs and lows of the profession. Generally, public relations is a viable profession and surely an important field of communication that needs to be given more accolades and the practitioners should constantly understand the canons of the field and practice in accordance and also expand their horizon in public relation. This judgement stems from some of the contributions of the book’s essayists.

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