UK Based Nigerian University Don, Emmanuel Mogaji’s Research Article Wins Emerald Outstanding Paper Award

A UK based Nigerian university don, Dr. Emmanuel Mogaji has had one of his research papers win the Emerald Literati Outstanding Paper Award. This was announced in a release made available on the LinkedIn account of the University of Greenwich where he currently teaches. The paper titled “How we are tempted into debt? Emotional Appeals in Loan Advertisements in UK Newspapers” was published by the International Journal of Bank Marketing.  The research article, which examined the use of emotional appeals in advertisements for loans in selected UK newspapers, was co-authored with Barbara Czarnecka, an Associate Professor of Marketing at London South Bank University.

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