My PhD thesis is an interlink between my passion, professional experience and current trends in the creative industry- Morolake Dairo

MD: Thank You. My name is Morolake Dairo and I recently completed a PhD in Media and Communication from the School of Media and Communication (SMC), Pan-Atlantic University, Lagos, Nigeria. During my Master’s degree programme at the same school (SMC), I had the opportunity of being lectured by facilitators who lectured part-time and had a full-time job in the industry. I found the possibility of passing down real-life knowledge and experience to students very interesting. In addition to that, I have always been interested in research. And so alongside my full-time career in marketing and brand communications, I decided to pursue a doctorate to explore the possibility of a dual career in the marketing communications industry and academia.

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LSETF EDFIN Student Loan

Lagos has an unemployed population of over 1 million inhabitants. A portion of this population consists of individual’s intent on furthering their education by earning advanced degrees, as research shows a positive correlation between these advanced degrees and improved prospects for employment. However, the prohibitively high cost of advanced education deters from this path, with average monthly household incomes in Nigeria at less than one hundred thousand naira.

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