My PhD thesis is an interlink between my passion, professional experience and current trends in the creative industry- Morolake Dairo

MD: Thank You. My name is Morolake Dairo and I recently completed a PhD in Media and Communication from the School of Media and Communication (SMC), Pan-Atlantic University, Lagos, Nigeria. During my Master’s degree programme at the same school (SMC), I had the opportunity of being lectured by facilitators who lectured part-time and had a full-time job in the industry. I found the possibility of passing down real-life knowledge and experience to students very interesting. In addition to that, I have always been interested in research. And so alongside my full-time career in marketing and brand communications, I decided to pursue a doctorate to explore the possibility of a dual career in the marketing communications industry and academia.

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